Vintage 1970s Union Pacific Railroad “We Can Handle It” Advertising Matchbox Set

Original vintage Union Pacific Railroad promotional match set featuring the classic red, white and blue Union Pacific shield and the advertising slogan “We can handle it. – the Union Pacific railroad people.” Set includes four individual boxes of matches packaged together. 

Produced by Diamond Match Division of Omaha, Nebraska, this unusual railroad advertising piece dates to the 1970s, when Union Pacific prominently used the “We Can Handle It” campaign throughout its advertising.

The approximately 4½” long outer package was designed to hold individual Pocketbox matchboxes and makes an excellent piece of original railroadiana, transportation advertising or matchbook/matchbox memorabilia.

Vintage condition with expected age-related discoloration, surface wear, corner and edge wear, and old tape present on the outer package as shown. Please review photos for exact condition and contents.

Circa: 1970s
Manufacturer: Diamond Match Division, Omaha, Nebraska
Railroad: Union Pacific Railroad
Advertising slogan: “We can handle it.”
Approx. size: 4½” × 1½”
Made in USA

A particularly fun piece of original Union Pacific advertising from one of the railroad’s most recognizable promotional campaigns.